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Disavowing Links

Cleaning up your backlink profile

How much do you know about who links to you? Do you know if your backlinks are benefitting you or holding you back? Have they been the cause of a penalty from Penguin? If you would just like to know what state your profile is in, get in touch.

Backlinks are one of the major signals that Google uses when deciding how to and where to rank a site in the search results (SERPs). However, until it is too late, Google won’t tell you if they object to your link profile. The first time you know about it, is when you have either a manual or algorithmic penalty and start losing traffic.

Book a backlink cleanup and Disavow

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What is the backlink cleanup process?

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Historically, backlinks were built in all manner of ways – most which are now considered unethical and against Googles guidelines today. This left site owners wondering what the best course of action is in order to correct matters.

Before even making contact with us, you can ask yourself a few questions to help decide if further action is required and if your backlink profile needs some analysis.

Start by asking yourself the following questions.

  • Have you had a manual penalty?
  • Has anyone else ever performed linkbuilding for you?
  • Have you suddenly started to lose search positions?
  • Will your backlinks let you down if there is a Penguin refresh?

While there are other reasons for a site to suddenly start to lose search positioning, backlinks can often be a cause. Other reasons wouldn’t really become apparent without an SEO Audit being performed.

WHEN ANALYSING BACKLINKS, A WIDE RANGE OF FACTORS ARE STUDIED

Ensuring a thorough disavow

The backlink analysis stage is probably the most important. If this is incomplete and as a result misses offending websites, your disavow may very well be a complete waste of time and money.

To avoid this, we take a complete list of backlinks from 5 different sources (Majestic, Ahrefs, Open Site Explorer, Google Webmaster Tools & Bing Webmaster Tools). This gives us the best possible chance of identifying as many links as are available to gather. The resulting data is then processed for review.

Get in Touch

If you have questions about your backlink profile or would like to talk to me about booking a backlink cleanup and disavow, then please use the contact form and tell me a little more about your issues.

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iQ SEO