Keyword Research Services Admin
Performing effective Keyword Research
Keyword research for your site is a lot more powerful than you might realise
Strategies for your site & SEO
The practice of keyword research is one of the most important aspects of SEO for your site. Not only does it allow you to emphasise specific points about what you do, but it will also help Google understand more about the pages they show to potential visitors. Understanding how to do keyword research from scratch can be time consuming and often difficult to ensure you are targeting traffic correctly, which is why, as an SEO consultant, I help companies create these strategies.
Why do you need a keyword strategy?
A keyword strategy can help build a brand or target new phrases – can help convert traffic or ensure you are mapping your pages correctly. Whatever your need, keywords continue to drive well rounded campaigns for website owners who are looking to gain more of an edge.
Do you need help creating a campaign?
However, if you arrived here just looking for information on how to handle keyword research yourself, head on over to Backlinko, where you will find a free guide that will cover everything you need.
What is the keyword research process?
Each campaign starts with keyword analysis and research. An in-depth look at your site and your competitors is performed and forms the basis of actions your specific requirements. This helps us understand more about your business, niche and target audience. You will get an honest appraisal of what you can and can’t realistically expect.
The modelling stage is where we start to build your campaign. I will be looking at how best to expand your keyword set to include words and phrases that are either missing, or that have never been contemplated. Use of LSI keywords and synonyms will likely feature heavily as these will expand the page meaning and perception.
Implementation of the finalised research will be handled strategically. You will gain very little just by adding keywords to a page, unless it makes sense to do so. This is usually completed in-line with new or updated content, but differs from campaign to campaign. If current content is suitable, there is little reason to replace it.
You should know that there is no one single strategy that is going to work for everyone. Are you looking for keywords that will draw in more traffic and covert better, or are you looking to map the correct keywords to already existing pages on your site?
Understanding your goals is always going to be the first step in creating a targeted campaign with a desired focus. You can then expect a realistic view of what can and can’t be expected from the work ahead. I manage expectations carefully and remain in constant contact with you throughout.
THE USE OF PROVEN RESEARCH METHODOLOGIES AND THE LATEST TOOLS, WILL ENSURE YOU WILL GAIN ADVANTAGES OVER YOUR COMPETITORS
This final stage of the campaign is important as it allows you to see updates on how the campaign is progressing and where you currently stand. Weekly e-mails with progress reports or SERP tracking will be sent so you are never left wondering where we are up to.
By comparing traffic levels to campaign objectives, you can very quickly tell just how profitable completed work has been. If you wish, we can take the reporting just a little bit further and see how your visitors are interacting with your pages.
Get in Touch
If you have questions about how a keyword strategy can work for you, then please use the contact form and tell me a little more about your issues.