How I can help
We have established that, for the most part, no-one really likes link building. It is time consuming and if you start off wrong, you can quickly end up wasting weeks of work. If you feel that you could benefit from a more healthy link profile, then I can certainly help with the entire link building process.
It helps to know first of all what your goals are, and then plan accordingly. The initial plan will be tailored to your specific requirements.
There are a number of stages to the research process. This comes in the form of looking at the link landscape, your competitors, industry pundits and thought leaders, Social Media and much more.
Once the research is complete, I analyse the sources, competitors, potential for acceptance and other factors that will be important during the content creation and outreach stages.
Linkable Assets & Content
This is possibly the most important part of the project. Without link-worthy content, you will be met with rejection time after time. With data gathered from millions of posts, I can outline the best possible ideas that are likely to lead to natural link acquisition.
When your content is decided, it’s then time to see who is going to be able to help seed it through social channels. If there are sites that should link to your assets, I find out who is the best contact to do this and how should they be approached.
Universally hated, outreach is where you have to start trying to make contact with individuals while you pitch your request for a link, but without it sounding like you are asking for a link. It’s trickier than it sounds! Over the years, I have developed a number of techniques that work well and if I can’t find the right person to talk to, I simply pick up the phone – it can work wonders, but you do need to be tenacious as there is often a degree of chasing people around.
There is little point in creating amazing content without shouting to the work about it. Social Media is the perfect way to do this, and with an audience of billions, you will be surprised at just what can be achieved. Aside from being able to gain natural links, you can also pull traffic through to your site. This is generally people who are interesting in your niche, so it is not an aspect to miss. If you have no real Social Media strategy, talk to me about creating one.