First of all, it’s important to understand that local SEO isn’t a requirement for every business type. If you are a cafe, hair-dressers, garage or plumber, then yes, it will be hugely helpful for you. The same doesn’t apply if you are an on-line book-seller who only operates an on-line shop and delivers nationwide. Of course, there are always exceptions to the rule, and we will discuss this when we talk to you.
Think back to the days of the Yellow Pages. This was the go-to place for anyone looking for a local business. Since search engines have now become so clever with their results, this has all but died out. If you rely on local business and don’t have a local listing, you are missing out on a lot of local traffic.
Local results also give you a chance to shine, with customers being able to leave you glowing reviews, which in turn, will help gain you more traffic. It’s self-perpetuating; the better the reviews, the higher the level of trust.