As Google updates their algorithms, so too must activities to get rid of negative press and articles. This has been updated for 2017 and will be updated as new activities come to light.
Step 1 – Identify problem pages indexed by Google
There are a number of ways to do this but usually a simple search is sufficient to see the scope of the problem. Whatever you do though, do not go in all guns blazing. Assess the situation.
Step 2 – What is generating the negative search result?
It is important to understand where negativity exists. Is it from a review site? A newspaper article? A discussion forum? Make a note of as much as you can find.
Step 3 – Identify the search results that show these negative pages
Note all of the search phrases that are showing negative results. This is required because you will want to know how difficult this is to remove.
Step 4 – Can you request a change?
You have to be careful with this step. Sometimes it might be possible to simply address the issue head on but depending on why the issue has arisen, you can sometimes make things worse for yourself.
Step 5 – Create positive press, sites and news
The premise behind burying negative press, is by essentially burying it past page 1. There are very few occasions where Google will remove results.
Step 6 – Start building backlinks
It isn’t always enough to just create additional sites or articles – you sometimes have to build natural backlinks to help make them more popular. This will almost always help the pages appear higher up the SERPs.
Step 7 – Analyse and repeat
Every case is different. Some might be quite simple to bury but if you have been in the press, then it might be that more positive articles or sites are needed to combat the negativity.