Step 4 – Content Strategy / Building Linkable Assets
Content is still king, and will continue to remain so. There are so many benefits from so many angles, that if ignored, you might as well accept that you will limit how far any SEO campaign is going to take you. It is that important!
Be it the introduction of new internal pages or blog posts, any way to get great new content to the masses, is going to be beneficial. However, this doesn’t mean you can write anything and hope that is will suffice, because it wont. We can help guide you through this process and between us, come up with exciting and compelling content that people will want to read, share and link to.
One major benefit of great content, is that it can become a powerful ‘linkable asset’ – something that people will want to link to from their sites.
Step 5 – Outreach
Along with content, this is equally important to Google as it will show just how popular your site is. A link from a site can be very powerful, as long as it is gained with care, whilst following Google’s guidelines. A link from a prominent site can also be a fresh source of visitors and traffic, so it is important to make sure these come from the right sites.
As mentioned above, no-one is really going to give you a link for no reason – you have to earn it. This is where linkable assets come in to play. You might create a useful new industry tool, conduct some research or decide to look at ego-bait. This then becomes a linkable asset and is used when conducting outreach and announcing your new work to key players.
Step 6 – Analysis & Reporting
After all steps have been completed, it is time to take a step back and look at the results. Reports will be compiled that allow for in-depth identification of wins / losses / areas for improvement, before starting on the stages for the next month.